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As a digital merchant, it's crucial to stay ahead of the game to boost revenue and satisfy your client base. in this piece, we will dissect the primary trends in accessories for the spring and summer of 2024. from y2k-inspired purses to delicate floral add-ons, find out which items are anticipated to fly off the shelves so you can confidently invest. we will also delve into styling and presenting these must-haves to pique consumer interest and highlight their versatility. get prepared to enhance your s/s 24 accessories collection with these must-have trends.
1. Versatile styling with floral add-onsFloral accessories are expected to flourish in various categories in s/s 24, offering shoppers a range of options to mix and match with their summer wardrobes. search for designs that can be worn in multiple ways, such as hair clips that can double as brooch pins or necklace charms that can embellish bags. connect the trend by showcasing coordinating floral pieces from different accessory categories together, like a rosette choker paired with a floral-decorated handbag. sustainability-focused shoppers will value styles made from upcycled or leftover materials.
To make the most of these accessories, highlight their cost-per-wear appeal and promote their packable, space-saving features for vacation or festival outfits. google search data reveals a growing interest in specific floral choker styles, with searches for "flower choker necklace" increasing by 300% in the uk and 110% in the us year over year. trending searches for "rosette choker" in the us further validate the momentum of this trend. take inspiration from influential brands like loewe, sportmax, susan fang, and david koma, which all incorporated statement florals in their s/s 23 collections.
2. The resurgence of '90s shoulder bagsThe '90s comeback continues strong, with shoulder bags emerging as a prominent style for s/s 24. building on their success in a/w 22/23, these nostalgic bags are set for even greater triumph as y2k influences gain traction. to keep the look fresh, opt for styles with utility-inspired details like zippers, patch pockets, buckles, and chains. wgsn e-commerce data shows a 61% increase in buckle features on bags year over year, now present on 5.6% of new arrivals in trend-setting stores.
For a softer approach to the trend, search for shoulder bags with bohemian accents like western studs or leather fringe. the popularity of shoulder bags is extending from luxury to more accessible price points – their presence has grown by 77% at premium retailers and 16% in trend-setting stores year over year. tap into '90s nostalgia by referencing iconic bags from that era, such as the fendi baguette, currently enjoying a resurgence with a 30% increase in searches on pinterest in the us.
3. Delicate goth-inspired jewelryGothic-themed jewelry is making a return for s/s 24, but with a softer, more wearable twist geared toward younger consumers. subtle pendants and chokers featuring crosses, daggers, or gothic characters are essential for achieving this look. balance edgy elements with pearls, charms, and delicate chains for a style that's more sweet than rebellious. ball chain necklaces offer a tougher option for layering with other pieces.
When interpreting gothic symbols like crosses and crucifixes, be considerate of cultural and religious sensitivities in various markets. where these motifs may generate controversy, opt for less polarizing icons like roses or hearts. data shows a growing interest in dainty cross pieces from sought-after brands, with a rise in searches for "tiffany cross necklace," "kendra scott cross necklace," and "chrome hearts cross necklace." on tiktok, hashtags like #glamgoth and #cutegoth have seen significant year-over-year increases in views, now totaling 9 million and 8 million respectively.
4. Adding a feminine touch with delicate socksAs highlighted in our a/w 23/24 buyers' briefing, delicate white ankle socks will be a key accessory for s/s 24, particularly when paired with loafers. while chunky scrunch socks are suitable for transitioning weather, warmer days call for lightweight styles in ankle cuts, pointelle knits, or adorned with delicate frills. frilly sports socks are another way to infuse a contemporary twist into classic athletic styles, showcasing features like moisture-wicking or anti-odor properties.
The simple white sock is no longer just a basic item – in fact, our a/w 22/23 debrief noted a rise in full-price sell-outs and prices in this category. to capitalize on this momentum, consider expanding your sock range with more fashion-forward choices alongside essential basics. with searches for "white scrunch socks" increasing by 150% year over year in the us and "white socks" by 50% in the uk on pinterest, there's ample opportunity to boost sales by emphasizing the femininity of this trending essential.
